Is Your Business Podcasting? Well, It Should Be.

Copyright 2005 Rodney Rumford

It has been said that podcasting is where Blogs and radio
intersect. It is my belief that podcasting is quickly
emerging as a media that stands completely on its own.
Podcasting is nothing like radio in the traditional sense.
It is only similar in the fact that you can listen to
audio. That is where the similarities end.

Podcasting will not be anything like Blogging in the very
near future. It already is only slightly related to
Blogging from the perspective that anyone can create and
publish, and the fact that some Blogs can produce an RSS
Feed output. That is where the similarities truly end.

The potential business uses of this media are limited only
by a smart marketers imagination. Marketing managers and
advertising executives should embrace this technology as a
media tool that can deliver results to achieve goals in
your companys marketing plan.

Corporate Podcasting: There are many valid reasons why
corporations may want to embrace and leverage podcasting.
Corporations can set up internal or public facing podcasts.

Corporations and businesses (both large and small) have an
opportunity to create a loyal listener audience that can
extend their brand and communicate to the target audience.

Businesses can also use this technology both externally &
internally as a communication medium to keep local, virtual
and world wide groups of clients or employees informed.
This could be used for sales meetings for companies that
have employees in worldwide locations. It is also an
effective medium for distance learning, or in helping to
get the entire team on messageon any specific topic.

Example: Consultants could use podcasting to interview
clients, convey success stories, interview other thought
leaders, expose business trends, and become a trusted
advisor and source of valuable information. This can
produce additional clients, increased reputation within a
specific community, and extend your valuable brand
perception with customers and prospects.

Creating the actual podcast is only a very small part of
the success equation. If you need more information about
how you can design and execute a proper and fully leveraged
podcasting strategy you should work with a qualified
consultant that has experience in this media format from a
technology, best practices, strategy planning, marketing,
and execution perspective.

You can get a free copy of the Podcasting Whitepaper to
learn more about this technology and how you can leverage
this new media technology for your business. This
whitepaper also includes 13 podcasting best practices. Get
on the podcasting train soon, it is filling up fast.


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Rodney Rumford has over 18 years of experience in the
technology field. He has held management positions in
Marketing, Business Dev, Enterprise Consulting, Sales and
Engineering.
He does corporate consulting in the areas of RSS &
Podcasting strategy, execution and marketing. He has
developed software solutions in the areas of RSS Feeds,
Podcasting and PPC Advertising.
He is the CEO of The Info Guru LLC., which operates several
web properties that include: http://www.podblaze.com